The Premium Standard Diagnostic

If your pipeline feels fragile, you don’t need another generic ‘clarity call’. You need someone to look at your business like an experienced operator and tell you what’s actually going on — and what to do first.

Who This Is For

• You run an established B2B service business or advisory with real clients, not just an idea.
• Revenue is inconsistent, effort is high, and you don’t trust your pipeline—you've hit a growth ceiling.
• You’re willing to look honestly at your business and your own decisions.
• You’re prepared to invest time, uncomfortable changes, and money if there’s a clear path forward to market leadership.

Who This Is Not For

• You’re pre-offer or still guessing what you sell.
• You want a cheap audit to collect opinions you’ll ignore.
• You’re looking for mindset hype, not operator-level work.
• You’re hoping there’s a trick that fixes everything without you changing how you run the business.

What We Do in 45–60 Minutes

The goal is to apply The Premium Standard lens to your business and isolate the core constraint.

• Clarify your current situation: what you sell, to whom, and how clients currently find you.
• Walk through what you’ve already tried to fix demand — and what that tells us.
• Look at your public-facing marketing together (site, profile, or key channels) to see how the market reads you.
• Map your business across four lenses: market clarity, stance, The Premium Standard Framework, and proof & momentum.
• Identify the Top Gap that are actually throttling demand and preventing you from achieving The Premium Business Standard.

What You Walk Away With

• A blunt summary of what’s really going on with your demand, in plain language (The Cost of the Gap).
• Clarity on which lever matters most now — not ten things to ‘keep in mind’.
• A short list of moves that would actually change your pipeline if you executed them.
• A clear yes/no on whether it makes sense to go deeper together into The Premium Standard Framework.

The Non-Negotiable Pre-Assessment Questionnaire

To make this useful, I require you to answer these questions up front. Nothing fluffy — just enough context to make the session sharp.

• What do you sell, and to whom?
• How do clients usually find you now?
• What’s happening right now that makes fixing demand important?
• What have you already tried to fix it?
• If this worked, what would need to be different 6–12 months from now?
• Are you prepared to invest time, uncomfortable work, and money if there’s a clear path to breaking through your growth ceiling?

What Happens After

If I’m confident I can help, I’ll outline what working together on The Premium Standard Framework would look like—with clear constraints, not vague promises. If I don’t think I’m the right fit, I’ll tell you directly and point you at the move I’d make in your position.

Either way, you leave with a clearer picture of your demand problem and a saner way to think about fixing it.