How The Market Really Reads Your Business
There is often a difference between how we perceive ourselves, and how the public and our clients perceive us. We need a greater awareness of who we are really beings, and how people see our positioning and stance, and therefore whether they will buy from us. If this is mismatched in any way from what they observe, they will enjoy your content, but won't trust you enough to buy.
For B2B service businesses that do good work but still ride unpredictable revenue. Think of this as a mirror, not a pitch—how buyers read you from the outside, and why that might explain the swings.
From the outside: how businesses like yours are read
Buyers skim your site, socials, and positioning and bucket you fast.
The Invisible Specialist — clearly good at something, but the message is buried or unclear.
The Generic “We Do Everything” Shop — lots of offers, hard to see a sharp edge.
The Hero Founder Bottleneck — everything looks like it runs through one person.
On the inside - how it probably feels to you:
- “We’re good, we just need more eyeballs.”
- “It’s just seasonality; some months are slower.”
- “We’re one or two big clients away from it all clicking.”
- “We don’t have time to think about positioning; we’re busy delivering.”
- Why that mismatch gives you feast/famine months
- When the external read and internal story don’t line up, pipeline is fragile. That shows up as big months, random quiet months, leads you can’t predict, and deals stuck in “thinking about it.”
If you’re reading this and a part of you is thinking “wow, this is uncomfortably familiar,” you’re exactly who this is for.
Which one sounds closer to your reality right now?
Your answer won’t trigger a sales sequence. It just changes what you see next so it’s actually useful.