Premium clients are attracted to you through your positioning initially, but then by your consistency - the frequency with which they see a solid message that resonates with them. Without this your results will be in…
If you think you have a lead problem you'll tend to do more, work harder, but until you fix the problem, nothing will change, and once you do change what is needed, your business will be much easier to run.
When you put standards in place, they position who you are - your authority, what you're willing to do, what you're not willing to do, and this sets the tone for the type of service that you deliver, and how much you …