Why 'Trying Everything' Means You've Actually Tried Nothing
When you've tried everything this means you've done done it long enough or deep enough for it to work, or you have no clue if what you're doing is working or not, and if not, why not.
The Consistency Primer - How Systems Create Predictable Demand
The key to consistency is systems - you can follow them day in and day out, hand them to someone else to do, improve them. Learn how they make demand precitable.
The System Primer - Why Tactics Fail Without Structure
We needs structure, to measure, and we need to be able to measure to improve. Systems make things consistent, and easier to do, and to hand over to someone else.