You're Not Bad at Marketing - You're Unclear About Who You Serve
If you don't have who you are, and who you serve clear, no amount of marketing will make the unclear into a clear message.
The Market Isn't Saturated - Your Positioning Is Invisible
The idea that a market is saturated should not stop you from entering the market, you just need to make your positioning from everyone else, so that you don't need to compete with them.
You Don't Have a Lead Problem - You Have a Signal Problem
If you think you have a lead problem you'll tend to do more, work harder, but until you fix the problem, nothing will change, and once you do change what is needed, your business will be much easier to run.
The Standards Primer - How Premium Standards Create Premium Demand
When you put standards in place, they position who you are - your authority, what you're willing to do, what you're not willing to do, and this sets the tone for the type of service that you deliver, and how much you …
You Think You’re Showing Up as a Premium Option — But the Market Can’t See It.
You want to be the person that has the result. You want to show up strong, authoritative, and as a leader. But you're actually BEING someone else, and that's what your clients actually see.