The Market Isn't Saturated - Your Positioning Is Invisible
The idea that a market is saturated should not stop you from entering the market, you just need to make your positioning from everyone else, so that you don't need to compete with them.
You Don't Have a Lead Problem - You Have a Signal Problem
If you think you have a lead problem you'll tend to do more, work harder, but until you fix the problem, nothing will change, and once you do change what is needed, your business will be much easier to run.
The Standards Primer - How Premium Standards Create Premium Demand
When you put standards in place, they position who you are - your authority, what you're willing to do, what you're not willing to do, and this sets the tone for the type of service that you deliver, and how much you …